And why if CFHQ does their job - this article won't age.
This is incredibly insightful and stresses that CFHQ needs to be a media company first, and a licensing company second. Everything else is a distraction. Without having value in the term “CrossFit”, there is little reason to Affiliate. They’ve taken their focus off this and now people are taking control of the functional fitness narrative and not referring to it as “CrossFit”.