Creating aspiration in your products isn't hard, if you think about how to approach it before going to market.
Great observation. I see this constantly with American Airlines and their “secret” entrance in larger market airports (JFK, LAX, etc). Allowing the higher status members to by pass the normal TSA screening and lengthy walk to get to the Admirals Club and their respective gate.
Equinox has used various physical elements like their membership card that resembles an AMEX Black Card. Those members have separate enterance to the club and are provided specific swag to let others know of their status.
At Urban MVMNT, we had custom shirts printed for members once they hit 255, 704 or 1000 classes.
These reads are great, Dan. Keep them coming.