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Yes. 100%. And for a gym to have a 96% retention rate is damn good. 99-100% doesn't exist. So if gym owners can agree that 96-97% is their aspirational retention, then we can only conclude that the variable that needs to change is client acquisition. So if netting 5 per month will cap you out at ~167 members at year 5, then it sound like we need to net more customers through higher client acquisition. I'm a huge fan of retention efforts and it needs to be the first thing we accomplish in the gym. But too many owners lean against this effort because client acquisition is a much more complicated game.

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