The Power of the Review

Why your gym must have a strong review process to compete.

January is separation season in the gym business.

GOOD gyms are able to out-attract new members during this time…

…GREAT gyms are able to onboard, satisfy and retain a larger percent of those clients in the long haul.

I have a secret that I’ve found that I want to share about how to accomplish both.

Reviews.

Reviews Represent Long Game Success

Creating reviews can be a rewarding process to add to your business - but it can be tedious and easy to forget to do. Dumb automations out there generally lack effectiveness.

But - they’re absolutely critical to your long term success.

In 2024 - I’ve helped a few gyms up their review game. It costs them literally zero time and it works. In fact, we generated almost 10,000 reviews last year as a closed beta test!

• CrossFit ADM created 324 reviews

• Hammer CrossFit create 252 reviews

• Brick Fitness created 246 reviews

• Swarm Fitness and Nutrition created 214 reviews

• The Fit Stop created 204 reviews.

Scan through the review content that’s been created with no effort - and tell me if you think your members might have something like this to say about you…

Reviews Attract Leads

How often have you gone to Yelp to look fro a restaurant and skipped right past the first listings because you eye is trained to the ones with the most reviews and the highest average rating?

Yep, me too. Daily.

Social proof (aka reviews) is the single most thing that attracts customers to businesses.

Not only that, but it actually helps things like SEO placement, creating trust and improving sales rates.

Reviews Lower Churn

Here’s the mindset hack you’re likely missing.

Reviews actually lower churn rates.

Why? Because when someone speaks up and says “I love this business” - they are confirming this sentiment to themsevles.

This is powerful.

How often have you said “I love this restaurant” and turned around the next week (or month) and said “wait, I actually hate this restaurant”.

Short of them doing anything egregious or insulting, there’s very low chance this will happy.

Reviews - Likely A Wasted Opportunity

The problem with collecting reviews is it’s hard to automate. And anything not automated in your business likely will suffer.

There’s lot of “automations” around collecting reviews, but most of them suck. This is because collecting a review requires asking at the right time.

Dumb automations don’t know the right time, make too big of an ask, make the ask without any context, or do so in a clearly automated way.

This is why I built GymHappy. GymHappy clients are benefitting from an always on review strategy that is asking people the right things, at the right time, in the right way.

GymHappy is for PushPress Grow Clients only.

That’s the secret sauce. Ask any GymHappy client - it’s magical how good it works.

I can’t wait to see the GymHappy clients crush January!

If you are a PushPress Grow client - apply for a GymHappy account now.

PS: I tried to make this work for other systems, but they lack the access to key data to make this work as magically as it does with PushPress. If you are on another system and you’d like GymHappy to work with it, let your system know to reach out to me - I’ll happily make it work. Every gym deserves to grow and benefit!