Discover more from Oh Shit... My Gym is a Business?!?
Quick Thoughts - No one can do it. Everyone wants it.
The only way to capture eyeballs is to stand out
Want a new car?
Go to a dealership, place an order and you’ll wait for a minimum of 3 months
Want to renew your license?
Go to your DMV website and book an appointment for next week
Want a new MacBook?
Go to Apple.com and place your order to get it next month
Want a new bed for your son?
Go to WestElm.com and place the order only to wait 90 days and still not have it. Ugh, I wish this one weren’t true since I now have a 3 year old jumping into my bed every night.
Ever since Covid we’ve shutdown the instant gratification piece of our society.
Why does this matter to you as gym owner?
Because you have a new opportunity. A chance to do what Amazon did with next day delivery 17 years ago. A chance to do what all marketers thrive on…….stand out!
Ditch the appointment based No Sweat Intro and replace it with a Free Trial
Exercise causes a dopamine rush to the brain, and your No Sweat Intro is denying this strong chemical reaction that is craved.
“But Nick how will I deliver value to my leads, while also training my existing clients with complex movements?” →Easy, if the differences in your program vary by degree not by kind. Easier if the movements aren’t complex.
“How will my sales funnel work if I have a lot of people coming in and talking to my coaches who aren’t prepared to close deals” →You could build a more intelligent sales funnel leveraging a CRM like PushPress Grow. Also, if coaching is your ‘differentiator’ then I’m very confident your highly knowledgeable team can learn how to explain your 1 sentence value prop, and overcome the objections of time, spouse, and money. Don’t insult their intelligence.
Look at all the big businesses around you. They’re trying desperately to deliver on instant gratification and none of them can do it right now. Rethink your funnel.
You didn’t start a business to follow the status quo so don’t start now.