It's Official: PushPress is Now Push Press
If I had $1 for every time someone misspelled "Push Press"...
April 1, 2025
Estimated reading time: 4 minutes
TLDR: After 12 years of brand confusion and personal irritation, I'm officially changing our name from "PushPress" to "Push Press." This decision will save me countless hours of therapy, reduce my blood pressure by approximately 15 points, and finally let me sleep at night. My sanity is worth more than our brand equity, and I've finally decided to join the enemy rather than fight them. The rebrand will roll out across all platforms by end of April 2025.
I've got some big news today, and it's been a long time coming.
Since 2013, we've operated as PushPress. That's 12 years of me wincing every time someone says "Push Press" instead.
It's time to wave the white flag. PushPress is now officially Push Press.
The rollout has begun - Slack and Notion are complete…
Why I Finally Snapped
Let me be brutally honest here:
1. My Mental Health Can't Take It Anymore
Every time I get an email addressed to "Push Press," a tiny part of my soul dies. After roughly 16,425 instances of this happening, I'm running dangerously low on soul.
My therapist suggested either medication or giving in. Medication is expensive. Rebranding is... also expensive, but at least it's a one-time cost.
2. The Hard Numbers Are Clear
I've calculated that I spend approximately 43 minutes per day thinking about, complaining about, or correcting people who write our name wrong.
That's over 260 hours per year I could be spending on literally anything else.
3. If You Can't Beat 'Em...
I fought this battle for 12 years. I've lost. The people have spoken, and they want a space between those words.
Unexpected Benefits of My Surrender
While making this decision to preserve what's left of my sanity, I discovered some surprising upsides:
Better SEO Performance
It turns out search engines secretly prefer properly spaced company names. Plus, we're now more easily confused with the actual movement, Push Press, which we plan on trademarking once this move is complete.
When people search "how to do a push press," they'll find our gym management software instead. Perfect.
My Blood Pressure Thanks Me
My doctor reports that my blood pressure has already dropped 15 points since making this decision. Apparently, brand consistency isn't worth dying over. Who knew?
I Can Finally Look in the Mirror Again
After years of insisting on one word while the world insisted on two, I was starting to question my own reality. Was I the crazy one? Turns out, yes. Yes I was.
What This Means For You
Nothing changes except everything gets better. Your dashboard will look the same. Your payments will process exactly as before.
Most importantly, you'll no longer have me correcting you when you inevitably write our name wrong.
In Conclusion
Sometimes the smartest business move is admitting defeat.
After a decade-plus fighting against human nature, I'm embracing the space. As the old saying goes, "If you can't beat 'em, join 'em."
And I have to admit, it feels good to finally Push... space... Press.
Did this change rock your world? Are you worried about updating your bookmarks? Let me know in the comments below. And for all you smug people who've been writing it wrong all these years - you win. Happy?
