Embracing Unsubscribes: A Sign of Authenticity

I'm posting more. This means more followers - and more of the dreaded unsubscribes...

Unsubscribes.

The dreaded notification that someone’s lost interest in your content.

On the surface, it always stings. But digging a little deeper: it's not just okay; it's actually good.

It's a sign of authenticity, a proof that you're staying true to your voice, and that's invaluable.

Let’s face it, we all want to be liked. Seeing subscribers fall away can feel like a personal rejection. But as a gym owner, remember this: your content is like your gym's training style - not for everyone, and that's perfectly okay.

You're here to share what you know best, your unique approach to fitness and community building.

That’s your strength.

Think of your content as a filter, sifting through the masses to find those who are interested and engaged in what you have to say.

These are your true audience, the ones who resonate with your approach, who share your passion, who appreciate your mindset and value your expertise.

They're the ones who will walk into your gym, ready to commit, because they believe in what you offer.

When someone unsubscribes, they're simply saying, “Your content isn't for me.” And that's alright. Would you rather have a large group of disinterested followers or a tight-knit community of engaged enthusiasts?

Quality over quantity, always.

So continue creating high value content in the lens you know best.

If you see an unsubscribe, take a moment. Reflect on the content you're putting out there. Are you being true to your knowledge, your style, your gym's ethos? If yes, then smile and move on. You're on the right track.

Unsubscribes aren’t a setback; they’re a reminder that you’re speaking your truth. And those who stick around? They're the ones who truly matter.

Keep focusing on them, on delivering valuable, authentic content, and watch your community - both online and in the gym - thrive with members who are there for all the right reasons.