Attention Economy
Everywhere you turn there’s a message that you didn’t ask for trying to be shoved down your throat.
There’s more things to read, see and do than ever before.
People are simply tired of paying attention.
Thus, for everything you need to communicate, you must practice attention economy: The art of saving someone’s attention span while delivering your message.
There’s 2 reasons I write daily. The first is to help me refine my thinking into philosophy.
The second is to practice attention economy - the art of driving more impact in less words.
People tend to put on some silly over-communicator hat when they write anything. How can you buck that trend, and talk to people how they want to be spoken to - with clarity and conciseness.
Go to the point, make it clear, and let them handle it how they may.
I only want to spend 30 seconds with you here on this blog per day. It should the highest ROI time of your day.
Do you treat your leads, clients, and peers the same?